The realty industry has reached a point at which digital marketing is no longer a novelty – it’s now a necessity. Increasingly potential home buyers are turning to online outlets to find the information they need and real estate agents that ar
How important is it for a realtor to have an online presence? Consider this. There are literally hundreds of thousands of real estate agents in the US and most of them have a strong online presence. Agencies that don’t follow suit will find themselves falling behind. Potential clients expect to be able to find a realtor online whenever they need one.
Start with a Professional Website
It starts with a professional website. One of the biggest mistakes companies make is choosing to go it alone at this point. There may be somebody on staff that has a bit of knowledge when it comes to creating web pages, but this isn’t an area to take shortcuts. The first thing a potential client will search for is a good website. If it isn’t crisp, clean, and professional they’ll keep looking.
