This confidence is often stoked by their skepticism of authority. So, when they do decide to buy a car, they want to make the decision on their own. They do not want a car salesman to tell them what car to buy. Millennials expect their decisions t
Social awareness brings Millennials to businesses
Millennials are also socially conscious. They understand the troubles that affect the world and many of them want to do something about it. They do not want to waste resources and they do not want to harm the planet. So, when they decide on a brand to patronize, they need to know that the brand has the same social values that they do. Millennials do not have the same brand loyalty that Baby Boomers and Gen Xers have. Millennials will shift brands without any feeling of being disloyal, especially if the brand no longer agrees with their social awareness.
Digital communication soothes their souls
The last behavior that marketers need to embrace in Millennials customers is their appreciation of digital communication. If a business is not using digital communication, then they are already far behind. Millennials want to make purchases through their electronic devices. They want to schedule appointments with their devices. And, they want to be educated about products through their devices. After Millennials purchase a car, they will want to use their smartphones to make appointments. They want to be reminded of their appointments through text messages or other chat apps. This goes for any service industry that requires appointments. They even want to make their restaurant reservations online. Millennials do not use the actual telephone because it takes too long.
