Bang Energy files lawsuit against PepsiCo over ita alleged ‘gross misconduct’

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That day, November 17, PepsiCo acknowledged that it has received the notice of termination from Vital Pharmaceuticals. However, it appears that the beverage giant was in denial of the fact that it has been fired.

“PepsiCo remains the exclusive distributor of Bang Energy drinks across the U.S. through October 2023. We will continue to fulfill our obligations under our agreement, which does not include any minimum purchase commitment. Serving our customers remains our top priority, while also defending and enforcing our exclusive rights granted in the agreement,” it said in a press release.

Based on its statement, it is highly likely that Bang Energy’s accusations against PepsiCo are true—that it is still representing itself as its exclusive distributor even if the energy drinks company already cut its partnership.

Bang Energy: a fast-growing and increasingly popular energy drinks brand

Bang Energy is a fast-growing energy drinks brand. It is becoming increasingly among young consumers who are health and nutrition-conscious. Bang Energy is emerging as a possible strong competitor to some of the leading energy drink brands such as Monster Energy and Rockstar Energy, which was acquired by PepsiCo for $3.85 billion.