Disney Follows USPS Steps; Hikes Prices Of Its Streaming Products

187
SHARE

Beyond the parks, Disney annually asks cable-TV providers to pay aggressive price hikes for ESPN because it knows there’s robust demand for its stable of live sports rights.

Disney+ first launched in November 2019 at $6.99 per month. About three years later, that price soared 57%. The service now has more than 152 million customers.

Chapek has experienced his share of bumps in the road since taking over for Bob Iger as Disney CEO. But one thing hasn’t changed: consumers still seem to enjoy what Disney has to offer.