Additionally, the defendants falsely promised consumers that successful marketers will personally coach them to build a successful business. In reality, its coaches were just salespeople selling higher membership levels.
Digital Altitude and its executives promoted its business coaching scheme on the internet and social media platforms including Facebook and Instagram. They encourage consumers to use its marketing materials to promote and tout the scheme.
According to the FTC, most of the consumers who duped by Digital Altitude never earn a substantial income. In fact, some of them paid more than $50,000 in membership fees.
A federal court issued an order temporarily halting Digital Altitude’s business coaching scheme. The company defrauded more than $14 million from consumers.
Morgan Johnson, a corporate associate at Digital Altitude settled with the FTC in July 2019. The Commission imposed a $54 million judgment against her, which was suspended due to her inability to pay.
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