Creating a Strong Brand Identity
Brand loyalty is also something we can understand better using science. Apple for example did a ton of research before they released they’re ground-breaking iPhone. They f
iPhone users are loyal to a fault. There may be other phones with better cameras or more storage, but they won’t switch no matter what. Any company that wants to overcome this kind of brand loyalty has to create an overwhelming argument for their product. Marketers have to use every tool available to them, including scientific approaches.
How Classical Conditioning Sells
Marketing is the science of persuasion and it’s a lot of hard work. Most of us are familiar with the classic scientific example of Pavlov’s dog. Humans are just as much creatures of habit as that dog was. In this case, Pavlov would ring a bell every time he fed his dog. Eventually the dog learned to associate the bell with food and would salivate even when there was no food present.
