Meanwhile, Marketing Week columnist Mark Ritson wrote in a column on Friday. “He (Zuckerberg) will be the biggest branding issue for Meta as of today,” Ritson wrote.
Jim Prior, CEO at brand agency Superunion, agreed Zuckerberg’s personal brand could have a negative impact on Meta.
“With any corporate brand there is an inevitable strong link to the reputation, personality, and performance of its leader — and that is particularly so in founder-led firms. So, yes, Zuckerberg’s personal brand will be associated with Meta and any criticism or negative experience of him will impact the corporate brand,” Prior told Insider.
Before Facebook’s Meta rebrand, there was a similar decision taken from Google in 2015 when it created its parent company Alphabet. However, Google’s founders stood away from the company as Alphabet was restructuring.
Zuckerberg said in an interview with The Information, that he has no plans to step back from his role as CEO of the company. “I really run the company on a day-to-day basis,” Zuckerberg told The Information.
