Monster Energy issues counterclaims to VPX, court date set for October

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Monster goes on to claim that VPX then updated their trade dress “Because of BANG’s disappointing sales and Monster’s continued success,” redesigning their cans “to closely mimic the Monster Trade Dress.”

The complicated nature of the case makes it next to impossible to discern who infringed upon whom, pointing to the messy nature of trade dress infringement cases. The two energy drink companies have been trading countersuits for years, further complicating the issues.

Both parties are set to duke it out on October 5 after reports of the original August 3 court date being pushed back to later this month. The USA Herald’s coverage of the case is ongoing pending further updates.

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