The company has noted that a negative factor affecting engagement and user retention growth is the issue of their competitors mimicking their products. In addition, the launch of several updates and products led to technical issues. This affected the performance of the app and likely contributed to the decline in active daily users.
At the moment, Instagram has 700 million monthly users, doubling its user base in the past 2 years. Instagram stories alone reached 200 million daily users in April— which is more than Snap Inc.’s 161 million total daily users. Instagram also has 1 million advertisers which has grown from half a million in the past few months.
With this information it’s quite easy to determine that in the next two years, Instagram will continue to dominate the market. Of course Snap Inc. may have some surprises up their sleeves, but if both social media platforms remain on their current trajectory it’s obvious that Instagram will take the win on this one. But hey, miracles do happen, meet me back here in two years and we’ll discuss!
