FOLLOW US

Some insurance agencies are built quickly through acquisition and scale; others grow slowly, generation by generation, on nothing but reputation and trust. LaPlaca Insurance, Inc. belongs firmly in that second category — and now, that decades-long story is entering a new chapter. Relation Insurance Services announced today its acquisition of LaPlaca's assets, a transaction that officially took effect June 30, 2026, though the financial terms of the deal were not disclosed.

A Founder's Legacy, Carried Forward

Anne La Placa, Vice President of LaPlaca, spoke to the personal weight behind the deal. "My father founded LaPlaca in 1988, building a successful agency on quality and trust," she said. "We were excited to find a partner in Relation that focuses on the same values, while greatly enhancing our resources and capabilities so we can better serve our clients." Her comments frame the acquisition less as an ending and more as an extension — a legacy built by one generation now equipped with the resources of a much larger platform.

A Regional Footprint Worth Building On

Headquartered in Chalfont, Pennsylvania, LaPlaca has spent years serving the greater Philadelphia, New York and New Jersey areas, along with clients across several other states. The firm's offerings span business insurance, employee benefits and personal lines solutions — a broad enough portfolio to make it a natural fit for a larger organization looking to deepen its presence in the region.

Decades of Combined Experience Join Relation's Ranks

Tim Hall, chief executive officer of Relation, emphasized the depth of expertise LaPlaca brings to the partnership. "The LaPlaca team brings a combined 140 years of insurance experience to the table," Hall said. "With retention rates consistently in the high 90th percentile, it's clear they have a deep commitment to their clients. This level of experience and passion for the customer makes them a perfect fit for Relation. We're excited to welcome Anne and her team."

Why the Numbers Matter

That kind of retention rate isn't just an impressive statistic — it's a signal of genuine client loyalty built over nearly four decades, the sort of trust that can't simply be purchased or replicated overnight. For Relation, absorbing a team with that track record means inheriting not just a book of business, but a client base that has already demonstrated a clear willingness to stay put.

As LaPlaca's clients transition into Relation's broader network, the deal represents a familiar pattern in the insurance industry — a family-built agency, grounded in decades of local trust, now backed by the expanded resources of a larger partner eager to help it grow even further.