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Miami-based swimsuit company Breezy Swimwear Inc. has taken legal aim at superstar Chris Brown, accusing him and his tour partners of trademark infringement and unfair competition in a dispute over the branding of his upcoming “Breezy Bowl XX” world tour.

The lawsuit, filed Wednesday, names Brown, Live Nation Entertainment Inc., Merch Traffic LLC, and Shopify Inc. as defendants. Breezy Swimwear claims the tour’s marketing and merchandise echo its own “Breezy Bowl” brand, potentially misleading consumers and damaging the company’s reputation.

The Origins of “Breezy Bowl”

Founded as a self-described “women-empowerment label”, Breezy Swimwear sells its products globally and launched its Breezy Bowl runway show in 2023. The inclusive event welcomed models “of every shape, size, age, and experience level,” gaining national media coverage and amassing millions of social media followers.

But in 2024, Brown — who is commonly known by the nickname “Breezy” — announced his Breezy Bowl XX world tour, slated to kick off July 30, 2025, in Miami. Tour merchandise, including bikinis branded “Team Breezy,” went on sale via Shopify and Merch Traffic, the complaint notes.

Confusion Among Fans and Consumers

According to the lawsuit, online searches for “Breezy Bowl” now display both the swimwear brand and Brown’s tour, creating side-by-side results that have already sparked confusion on social media.

The complaint further highlights that Brown’s official Breezy Bowl after-party will be held at Miami’s LIV Nightclub — the same venue that hosted one of Breezy Swimwear’s fashion shows.

“Defendants’ larger promotional footprint threatens to swamp plaintiff’s goodwill,” the company alleged. “Monetary damages alone cannot remedy the erosion of Breezy Swim’s identity.”

Protecting the Brand

Breezy Swimwear argues its marks have developed “strength and secondary meaning” through media exposure and brand recognition. The lawsuit claims that Brown’s celebrity and Live Nation’s promotional machinery risk flooding the market with a confusingly similar junior brand, undermining the credibility Breezy Swimwear has built.

The company is asking the court for an injunction to bar the defendants from using the word “Breezy” or any variations tied to its brand, in addition to monetary damages.

Legal Representation

Breezy Swimwear is represented by John Hoover of the Law Office of John Hoover PA.

Representatives for Brown, Live Nation, Merch Traffic, and Shopify have not yet responded to requests for comment.