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Video monetization giant Uscreen has locked in a $150 million investment from private equity firm PSG, with Buchalter PC advising on the landmark deal. The funding signals a major push to revolutionize the creator economy, giving digital entrepreneurs more control over their content, community, and revenue streams.

Fueling the Creator Economy’s Future

Founded in 2015, Uscreen has become a powerhouse in video monetization, helping creators build profitable businesses outside the constraints of ad-revenue-dependent platforms.

With PSG’s capital infusion, Uscreen plans to supercharge its platform by enhancing mobile and television apps, expanding marketing and community tools, and refining its analytics and monetization features.

"We are excited to partner with PSG at this pivotal moment in Uscreen’s growth," said PJ Taei, founder and CEO of Uscreen. "Their expertise in scaling software companies will help us innovate our product, enhance creator tools, and empower more video entrepreneurs to achieve long-term financial success."

Why PSG Bet Big on Uscreen

PSG, a growth equity firm specializing in software and tech-enabled services, sees Uscreen as a game-changer in the creator landscape.

"Uscreen is built on the principle that creators should own their brand and distribution," said Reid McCann, PSG principal. "With third-party platforms becoming increasingly unreliable, Uscreen provides a crucial solution—putting creators in the driver's seat of their own businesses."

The investment also cements Uscreen’s role in shaping the future of content monetization, where creators can seamlessly blend content, community, and commerce.

PSG’s Expanding War Chest

PSG’s investment in Uscreen comes amid its aggressive expansion, following the firm’s announcement that it had secured $8 billion across two new funds:

• PSG VI, its sixth North American flagship fund, raised $6 billion.
• PSG Sequel, its latest continuation fund, closed at $2 billion.

This capital influx enables PSG to accelerate investments in high-growth tech companies like Uscreen.

Legal Teams Powering the Deal

The investment deal was structured with top-tier legal expertise:

• Buchalter PC, led by Jeremy Weitz, represented Uscreen.
• Weil Gotshal & Manges LLP advised PSG, with a team including private equity partner David Gail, executive compensation and benefits partner Jennifer Britz, banking and finance partner Benton Lewis, and tax partner Jonathan Macke.

With Uscreen positioned to reshape the creator economy, this deal underscores the growing demand for platforms that empower independent content creators to thrive without reliance on big-tech platforms.