Championship programs attract partners the way a loud buzzer draws a crowd. UConn Athletics and Learfield’s UConn Sports Properties announced a new multi-year brand partnership with NJM Insurance Group, a leading insurer in the Mid-Atlantic region, designed to enhance the fan experience on and between Huskies game days.

Anchored in Basketball

The NJM Insurance and UConn Huskies partnership centers on premium game day visibility during all UConn Men’s and Women’s Basketball home games. NJM will also serve as presenting sponsor of a branded original content series showcasing the 2026-27 Huskies and Hall of Fame Coach Geno Auriemma.

The Athletic Director’s Welcome

“We’re thrilled to welcome NJM as a new multi-year partner of UConn Athletics,” said David Benedict, UConn Director of Athletics. “From their visibility at our men’s and women’s basketball home games to their presenting sponsorship of ‘The Standard,’ NJM is investing in this program and helping us continue to tell the story of our legendary women’s basketball program and Coach Auriemma.”

Behind the Scenes, Fifth Season

NJM branding will appear throughout the upcoming season of The Standard presented by NJM Insurance. The original docuseries, produced with the Emmy Award-winning Learfield Studios team, is entering its fifth season and remains a fan favorite, offering a behind-the-scenes look at Auriemma’s championship-winning program.

Where Fans Will See the Logo

Inside Gampel Pavilion, NJM will have premium courtside signage and will be the presenting sponsor of the “Play Under Review” feature on the in-arena video board. NJM logos will also be integrated into final score infographics posted to official UConn Women’s Basketball social media accounts.

NJM’s Perspective

“NJM is proud to partner with UConn Athletics as one of the premier programs in collegiate sports prepares for another exciting basketball season,” said Carol Voorhees, NJM President and CEO. “UConn’s sustained success and unwavering pursuit of excellence reflect values that resonate strongly with NJM. We are proud to support the Huskies.”

A Growing Presence in Connecticut

NJM is a leading insurer in the Mid-Atlantic with a growing presence in Connecticut, offering personal and business insurance backed by what it calls award-winning claims experience and customer service. Huskies fans can visit njm.com/quote/uconn to learn more.

The Sports Properties View

“We’re thrilled to welcome NJM to the Huskies family,” said Tom Murphy, General Manager of UConn Sports Properties. “NJM’s commitment to doing what’s right and its focus on delivering a strong experience for its customers make this a natural fit for UConn Athletics. We’re grateful for their support of our basketball programs and look forward to enhancing their connection to our fanbase and community.”

UConn Sports Properties, the locally based team of Learfield, the leading media and technology company powering college sports, is the exclusive multimedia rights holder for UConn Athletics and handles all sponsorships, in-venue signage and advertising for the Huskies.

About NJM Insurance Group

Founded in 1913, NJM is among the Mid-Atlantic region’s leading property and casualty insurers and has held an AM Best Financial Strength Rating of A or higher for over 89 years. It operates in a mutual fashion for the exclusive benefit of its policyholders. Its personal insurance products are sold direct to consumers in Connecticut, Maryland, New Jersey, Ohio and Pennsylvania. It also works with a preferred network of independent agents to deliver business insurance in Connecticut, Delaware, Maryland, New Jersey, New York and Pennsylvania.

For a program that wins on the court and sells out on the calendar, the new partnership puts an insurer’s name where fans’ eyes already are.