Tysons Corner-based Strategy Inc., formerly known as MicroStrategy, ignited market buzz on Friday with the pricing of a bold $1 billion initial public offering of preferred stock—aimed squarely at one mission: buying more bitcoin.

In a decisive pivot away from its software roots, the company rebranded as a full-fledged bitcoin treasury firm, launching its Series A Perpetual Stride Preferred Stock to supercharge its crypto coffers.

$85 Per Share—With a 10% Yield Teaser

Strategy priced 11.76 million preferred shares at $85 each, according to its official announcement, raising approximately $1 billion before transaction costs. The offering, structured as a private placement, comes with an enticing 10% annual dividend yield, contingent on board approval.

These Series A shares are set to trade on the Nasdaq under the ticker “STRD,” expanding a portfolio of preferred listings that already includes STRF and STRK.

IPO Proceeds: Straight to Bitcoin

In true Saylor fashion, the company made its intentions crystal clear: "The net proceeds will be used for general corporate purposes, including the acquisition of bitcoin and for working capital."

This latest offering follows Strategy’s March filing to raise up to $21 billion in future equity sales, all earmarked for crypto purchases. It’s a daring financial strategy that mirrors Saylor’s outspoken belief in bitcoin as the ultimate store of value—a kind of modern digital gold vault.

Market Timing and Crypto Tailwinds

The IPO lands during a renewed wave of investor enthusiasm for crypto assets, spurred by expectations of pro-crypto regulation under a potential Trump presidency and Congressional support for stablecoin legislation pegged to the U.S. dollar.

Momentum from recent digital asset IPOs—like Circle Internet Group Inc., whose shares more than doubled after its own $1.05 billion public debut—has only added fuel to the fire.

Legal and Market Heavyweights Back the Deal

Strategy is represented by Latham & Watkins LLP, while Davis Polk & Wardwell LLP advises the placement agents on the transaction. The deal structure and legal coordination signal the company’s confidence in navigating both market appetite and regulatory scrutiny.