Upper Hand Acquired by H3 Partners signals new leadership and growth for youth sports software.
America ı By Rihem Akkouche
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Upper Hand, a technology company powering youth sports facilities and training centers, has been acquired by H3 Partners, a software-focused search fund supported by a group of family office investors. The deal ushers in a new chapter for the Indianapolis-based firm, pairing fresh capital with operators seasoned in scaling sports and fitness software businesses.
New Leadership Takes the Helm
The acquisition brings an immediate leadership transition. H3 Partners co-founder Brad Wills steps in as chief executive officer, while fellow co-founder Brad Greene assumes the role of chief operating officer.
Wills arrives with a track record shaped at Mindbody and Active Network, where he spearheaded large-scale growth initiatives across international markets. Greene adds complementary expertise, drawing on his background at HubSpot and Mindbody, where he helped launch and expand integrated commerce and payments platforms now relied upon by thousands of small businesses worldwide.
Together, the duo brings hands-on experience designed to turn momentum into sustained growth.
What Upper Hand Brings to the Field
Upper Hand offers an all-in-one software platform tailored to the unique needs of sports facilities, academies, and independent trainers. Its tools span scheduling, membership management, payments, and facility operations—features aimed squarely at simplifying the business side of youth sports.
Headquartered in Indianapolis, the company bills itself as the leading full-suite software provider for youth sports facilities, serving a market that continues to expand as participation and private training surge nationwide.
Accelerating Innovation in Youth Sports
According to the company, the partnership positions Upper Hand to broaden its technology capabilities, speed up product development, and deepen its footprint in the fast-growing youth sports sector.
“Upper Hand has built an exceptional platform purpose-built for the youth sports community,” Wills said in a statement. “Our goal is to build on that foundation, push innovation faster, and deliver technology that helps facilities, trainers, coaches, and camps streamline operations, grow their businesses, and create outstanding experiences for young athletes.”
Upper Hand founder Kevin MacCauley described the acquisition as a pivotal milestone. “This is a defining moment for the company,” he said. “By combining proven leadership with a powerful platform, we’re strengthening our ability to empower sports businesses and elevate the experience for young athletes.”
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