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Vention, a developer of artificial intelligence-powered software and hardware for automation and robotics, announced Tuesday that it has secured $110 million in fresh financing, a cash infusion aimed at scaling what the company calls a new era of manufacturing automation.

The company, advised by Norton Rose Fulbright, said the funding will fuel wider deployment of its Zero-Shot Automation approach — a system designed to roll out automation seamlessly, without the long commissioning cycles that have traditionally slowed factories down.

A Single Platform, Thousands of Factories

Vention said its platform weaves together hardware, software, physical artificial intelligence and cloud connectivity into a single, integrated experience. That model is already operating at scale: more than 25,000 machines have been deployed globally, serving over 4,000 factories, according to the company.

“The most innovative manufacturers are choosing Vention not for a single project, but as a company-wide automation platform,” founder and CEO Etienne Lacroix said in a statement. “This financing allows us to serve these customers at an even greater scale.”

Expansion Beyond North America

The new capital is also earmarked for geographic expansion. Vention said it plans to deepen its footprint across Europe, the Middle East and Asia, with a particular focus on cementing its role as a go-to automation standard in European manufacturing.

That expansion comes as global manufacturers search for systems that are faster to deploy and easier to operate, amid labor shortages and rising production costs.

Physical AI Takes Center Stage

Vention has recently rolled out a suite of new tools, including automated configuration software, an AI agent that defines machine specifications, a robotic programming copilot, and fully autonomous, AI-powered robotic applications.

“Manufacturers no longer want automation that requires deep expertise and long commissioning cycles,” Lacroix said. “They want automation that works as intuitively and reliably as modern software. Physical AI is allowing us to deliver exactly that.”

Backed by Major Investors

The funding round drew participation from Québec, Desjardins Capital, certain funds managed by Fidelity Investments Canada ULC, NVentures, and other financial institutions, underscoring growing investor appetite for AI-driven industrial automation.

The Norton Rose Fulbright team advising Vention was led by partners Emmanuel Grondin and Julia Godolphin.