Some companies spend two decades building before they ever buy anything. Zocdoc just broke its own streak. The company acquired insurance technology firm Sohar Health as it pushes to evolve beyond an appointment-booking marketplace into broader healthcare access infrastructure. The deal marks Zocdoc’s first acquisition in its nearly 20-year history.

What Sohar Brings to the Table

Sohar Health helps healthcare organizations simplify insurance workflows. Its APIs automate insurance discovery, eligibility and benefits verification, network status checks and cost estimates, the kind of behind-the-scenes plumbing most patients never see until it fails.

Already Partners, Now Under One Roof

The two companies were not strangers. Zocdoc has used Sohar’s technology since 2025 to help patients determine their insurance coverage while searching for care. Since the collaboration began, one million patients have verified coverage while searching on Zocdoc, the companies said.

The Goal: Seamless at Scale

Executives said the acquisition is meant to make insurance coverage verification “more seamless at scale” on Zocdoc and across its growing partner network.

“As a physician, it has always baffled me that at the moment people need care most, they have to face a gauntlet just to understand whether their insurance will cover it,” said Ashish Mandavia, M.D., Sohar Health co-founder and CEO. “Whether someone is navigating a health crisis or booking routine appointments, they should be able to access care without unnecessary friction. We built Sohar to help create that experience, and we can now bring it to millions more patients with Zocdoc.”

What Stays the Same

Sohar will keep operating under its existing name and continue serving its current customers. Financial details were not disclosed, though Fierce Healthcare has reached out for more information.

Building Out the Whole Access Pipeline

Zocdoc is constructing infrastructure around the entire process of finding and accessing care. In September, it launched a new enterprise offering, Care Access Network, which lets payers and tech or consumer platforms embed Zocdoc’s appointment-booking capabilities directly into their own websites and apps.

A Growing Partner Network

With that launch, Zocdoc also unveiled a partnership with Amazon Health AI. Other partners include Google’s Gemini, Yelp, Healthgrades, Blue Shield of California, WellHive and other search engines. Users can book with more than 200,000 providers across more than 200 specialties and more than 10,000 insurance plans, according to the company.

The Founder’s Vision

“As we build the healthcare access infrastructure that powers care everywhere patients search, we are investing deeply in making the experience of finding and booking care more seamless for more patients at scale,” said Oliver Kharraz, M.D., Zocdoc founder and CEO. “We know the Sohar technology and team well, and we share a desire to tackle complex, systemic problems to remove the barriers that stand between patients and their care. We are confident that bringing Sohar’s platform and expertise into Zocdoc will make insurance easier to navigate for patients and their providers when it matters most: at the moment of booking.”

For patients, the promise is simple: knowing whether insurance will cover a visit before the appointment is booked, not after the bill arrives.