H&M Removes Justin Bieber-Themed Merchandise After the Singer Told Fans “Don’t Buy It”


H&M will no longer sell a line of Justin Bieber merchandise after the pop star told fans he didn’t “approve” of the clothing bearing his name and likeness.

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“The H&M merch they made of me is trash and I didn’t approve it,” the singer wrote in an Instagram story Monday. “Don’t buy it.”

H&M said Wednesday it will be removing the line from its stores and its website out of “respect” for Bieber. The company also denied claims that it didn’t seek his approval.

“H&M has followed all proper approval procedures, as we have done in this case, but out of respect for the collaboration and Justin Bieber, we have removed the garments from selling,” the company said in a statement.

A representative for H&M told CNBC it pulled all items from the line including t-shirts and hoodies. The collection also included tote bags and phone accessories, according to various media reports. Many products featured Bieber himself or lyrics to hit songs like “Ghost” from his 2021 album “Justice.”