In the midst of his current episode, Kanye West unleashed an anti-semitic tweet that was quickly taken down. In this tweet, Kanye said, "death con 3 on Jewish people." This came just shortly after West appeared at Paris Fashion Week, showcasing a "White Lives Matter" shirt. These are just the latest of Kanye's stunts, as his far-right ideology has clearly taken ahold of his life. Earlier this week, West appeared on a Podcast where he spewed more hatred and misinformation. He also seems to be under the impression that he is excused from consequences of his actions, as he stated, "I can say antisemitic things and Adidas can't drop me." This immediately outraged thousands, as people took to social media to stand against Kanye and Adidas. The world waited for Adidas to respond, but the response did not come until five days later. On October 25, 2022, Adidas released the following statement:

"adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.

After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. adidas will stop the adidas Yeezy business with immediate effect. This is expected to have a short-term negative impact of up to €250 million on the company’s net income in 2022 given the high seasonality of the fourth quarter.

adidas is the sole owner of all design rights to existing products as well as previous and new colorways under the partnership. More information will be given as part of the company’s upcoming Q3 earnings announcement on November 9, 2022."

For many, this statement was too little too late. Hundreds have already claimed that they they will no longer support Adidas due to their lack of urgency. In the time that it took Adidas to respond, their stock had already dropped five points.

Now, more brands have dropped Kanye including Gap and Caldwalader. On Tuesday, Gap released the following statement: "Our former partner's recent remarks and behavior further underscore why. We are taking immediate steps to remove Yeezy Gap product from our stores and we have shut down YeezyGap.com." The next brand, Caldwalader, released an email earlier this week stating that the firm is not "not presently providing any representation and have no intention of providing any future representation."