Meta Plans to Revolutionize its Platforms with AI-Generated Characters

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Meta, formerly known as Facebook, is making bold moves to integrate AI-generated characters across its platforms in an effort to enhance user engagement and stay competitive in the tech landscape. The initiative, part of a broader rollout of AI-driven products, was detailed by the Financial Times.

Users will be able to create these characters through Meta’s AI Studio, which aims to facilitate interactions that mimic real human engagement, providing an innovative twist to social media dynamics.

Development of AI-Generated Characters

Meta envisions a future where AI-generated characters play a central role in its ecosystem, engaging with its three billion users globally.

As Connor Hayes, vice president of product for generative AI at Meta, explained, “We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do. They’ll have bios and profile pictures and be able to generate and share content powered by AI on the platform… that’s where we see all of this going.”