The NBA’s Golden State Warriors are getting involved in the cryptocurrency space – again – through new crypto deals. The latest is with FTX — the Bahamian-based cryptocurrency exchange.
According to a press release Tuesday, FTX will become the official crypto platform and NFT marketplace for Warriors. The platform will also be the 1st international rights partner for the team and will launch its first official team NFTs on FTX US starting early in 2022.
“Cryptocurrency has a well-established worldwide community and is going to be a major part of the sports, media, and entertainment industries,” said Warriors President Brandon Schneider in a statement. “In our conversations with FTX, we quickly realized our joint desire to innovate around cryptocurrency integration and adoption, including the role NFTs play in global fan engagement.”
The Warriors and FTX will also donate one Bitcoin token to three unrelated local organizations in the San Francisco Bay Area that tackle educational equity.
In April, the Warriors became the first professional sports team to launch its own NFT collection. It included different editions of Warriors’ championship rings and commemorative ticket stubs. One of their NFTs was sold for a thrilling 285 ETH or about $900,000 at that time.
