MONTEREY, Calif. — In an era dominated by streaming apps and algorithm-driven playlists, one local radio station is proving that community connection still matters.
101.7 The Beach, known by its FCC call sign KCDU, is experiencing a noticeable surge in local buzz — driven largely by its lineup of engaging on-air personalities and its unmistakable coastal vibe.
From early-morning laughs to late-night energy, the station has quietly become a daily soundtrack for the Monterey Peninsula.
The Morning Momentum
At the center of the station’s momentum is JoJo Lopez, whose morning presence has become a staple for commuters navigating Highway 1 traffic or heading into Cannery Row businesses.
Listeners describe the show as upbeat, local, and relatable — a blend of music, humor, and quick-hit commentary that feels tailored to life on the Peninsula.
“People want something that feels like home,” one longtime listener told USA Herald. “It’s not just songs. It’s voices we recognize.”
That familiarity appears to be translating into growing engagement across social media, local promotions, and word-of-mouth support.
A Lineup That Connects
The station’s daytime and evening personalities are also gaining traction.
Tommy Del Rio brings an energetic mid-day style, Fredo keeps afternoons lively, and syndicated personality Tino Cochino adds a nationally recognized flair that blends seamlessly with the station’s format.
Together, the lineup offers a balance: local personality with polished broadcast appeal.
That formula may explain why 101.7 The Beach has found renewed relevance at a time when many predicted FM radio would fade.
The Local Advantage
Owned by Stephens Media Group, the station benefits from professional infrastructure while maintaining a distinctly Monterey tone.
Radio insiders say stations that succeed in 2026 understand something simple — community beats algorithm.
While Spotify can predict your next song, it can’t talk about the fog rolling over Pacific Grove or shout out a local school fundraiser.
That’s where terrestrial radio still wins.
A Coastal Soundtrack
Monterey County’s blend of retirees, hospitality workers, military families, and small business owners creates a unique listening base. A station that offers feel-good hits and consistent personalities becomes part of daily rhythm.
Drive-time shows anchor routines. Afternoon DJs provide company during workdays. Late-night segments keep energy alive for restaurant staff and shift workers.
In short, 101.7 The Beach has positioned itself not as background noise — but as a companion.
Why It Matters
In a fragmented media landscape, any surge in traditional radio popularity is noteworthy.
It signals something cultural: people still crave shared experiences.
A community hearing the same joke at 8:15 a.m.
A collective reaction to a throwback hit.
A familiar voice welcoming listeners home after a long shift.
That shared frequency builds identity.
For Monterey, 101.7 The Beach appears to be riding that wave.
And if recent buzz is any indication, the station’s blend of personality-driven programming and coastal charm is resonating louder than ever.
About the Author
Samuel Lopez is a legal analyst and investigative journalist for USA Herald covering media, culture, and community impact stories across California.
