Revolutionizing Fan Engagement
PrizePicks has been hailed as an industry pioneer, credited with simplifying fantasy sports into a prediction-driven model that resonates with casual fans. “They’ve revolutionized how fans engage with the athletes they love,” said Karel Komarek, Allwyn’s founder and chair.
Despite the acquisition, PrizePicks will continue to operate as a stand-alone brand, led by CEO Mike Ybarra and its current leadership team, who will maintain their ownership stakes.
A Testament to Growth
PrizePicks said the deal showcases the “relentless drive, creativity, and loyalty” of both its team and its players. With double-digit annual revenue growth and millions of monthly users, the company has emerged as one of fantasy sports’ most influential disruptors.
The blockbuster Allwyn to acquire majority stake in PrizePicks deal not only reshapes Allwyn’s portfolio but also signals the growing convergence of lotteries, gaming, and digital sports entertainment worldwide.
Allwyn is represented by Freshfields US LLP.
