Goodacre expressed confidence that the Competition Appeal Tribunal would authorize the claim to proceed, emphasizing the significance of this case for small independent retailers in the U.K.
Amazon £1B Data Misuse Class Action : Legal Representation and Support
BIRA is represented by Sarah Ford KC of Brick Court Chambers and Jason Pobjoy of Blackstone Chambers, with legal guidance from Boris Bronfentrinker, Elaine Whiteford, and Michelle Clark of Willkie Farr & Gallagher (UK) LLP. Litigation Capital Management is funding the claim.
Boris Bronfentrinker, a partner at BIRA’s law firm, noted that this collective action exemplifies the type of claim for which the collective action regime was designed. He commended BIRA for standing up for U.K. retailers against Amazon’s practices.
Amazon’s Response and Other Legal Challenges
Amazon did not immediately respond to requests for comment. This lawsuit adds to Amazon’s legal challenges, including a proposed class action in Washington federal court. That case alleges “hundreds of millions” of customers overpaid for items due to Amazon rigging algorithms to favor its own retailers and third-party sellers using its fulfillment service.
