In a new federal lawsuit, Amazon.com Inc. and Procter & Gamble Co. have joined forces to target a cluster of Chinese individuals and businesses accused of flooding Amazon’s marketplace with counterfeit flying insect traps disguised under P&G’s trusted Zevo brand. The case, filed Monday in Washington federal court, paints a portrait of a sophisticated knockoff operation masquerading behind legitimate storefronts.
The complaint names Yangze Hu, Yeuquan Li and Xiaowei Chen, as well as several unidentified associates and entities. The companies allege the defendants misappropriated the Zevo name and logo—trademarks owned by P&G—to push fake insect traps through Amazon’s platform, a tactic the lawsuit compares to slipping forged currency into circulation.
Counterfeits Sold Through Jomspo E&C Account
According to the filing, the individual sellers first registered on Amazon in 2016. But between June 2024 and February 2025, they allegedly promoted and distributed counterfeit Zevo-branded traps through their Jomspo E&C storefront without authorization.
Amazon and P&G say the defendants knowingly accepted the Amazon Services Business Solutions Agreement (BSA), which includes clear prohibitions on counterfeit sales and deceptive behavior. Despite agreeing to those rules, the companies claim, the sellers used Amazon’s marketplace as a launchpad for fraudulent products crafted to mimic P&G’s genuine insect-control line.
