Twitter offered incentives to big-spending advertisers to counteract the steep loss of revenue, Schiffer tweeted last week. Any advertisers spending more than $500,000 will have that matched by Twitter, the source told Schiffer.
While returning advertisers may be good news for Twitter, internal sources told The Times that ad revenue in the week of November 20 was 80% below expectations.
Some brands only agreed to advertise for events like the Super Bowl and had clauses stating they could change their minds for any reason, according to the Times report
