“Throughout the remainder of the holiday season, we expect to see record sales continue and curbside pickup to gain even more momentum as shoppers avoid crowds and potential shipping delays,” said Taylor Schreiner, a director at Adobe Digital Insights.
Another interesting development is the primary device in which most Americans shopped for good during the holiday. Roughly 37% of digital sales can be attributed to mobile phones, pointing to the increasing reliance on digital solutions in a pandemic-ridden world.
In addition to Cyber Monday, consumer spending on Thanksgiving and Black Friday also rose 22% when compared to 2019. Black Friday sales totaled $9 billion while Thanksgiving sales raked in $5.1 billion.
Heading into 2021, it will be interesting to see if a COVID-19 vaccine will revert American shoppers to previous norms. Or, it is quite possible that Americans will begin to increasingly move their holiday shopping online.
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