A Brand Undervalued, a Future Reimagined
Ding said Puma’s recent share price slump presents opportunity rather than weakness. “We believe Puma’s share price over the past few months does not fully reflect the long-term potential of the brand,” he said, adding that Anta has confidence in Puma’s leadership and strategic overhaul.
Puma shares, traded on Deutsche Börse’s Xetra platform, have plunged 81% from a peak of €115.40 in November 2021 to €21.60 at Monday’s close.
Independence Preserved
Anta said Puma will retain its brand autonomy, corporate identity and independent governance after the deal closes. While Anta plans to seek representation on Puma’s supervisory board, it said any collaboration will be conducted strictly at arm’s length.
Founded in 1948 and headquartered in Herzogenaurach, Germany, Puma is among the world’s leading sportswear brands, with a strong foothold in football, running, training and motorsports. The company operates in more than 120 countries and employs roughly 20,000 people.
