Founder’s Stake at the Center
EcoMarketing’s largest shareholder is its founder and CEO, Kim Cheol-ung, whose equity stake is valued by the market at approximately 100 billion won. Bain Capital’s talks are focused on acquiring this controlling interest, people familiar with the matter said.
Bain’s Consumer Playbook
Bain Capital has been aggressively expanding its presence in consumer goods and brand-driven companies, with a notable track record in the beauty sector. Its past investments include CLASSYS, a medical aesthetics device firm, and ILOODA, a beauty device manufacturer.
Industry observers say EcoMarketing’s blend of brand ownership and marketing infrastructure fits neatly into Bain’s strategy of backing platforms capable of rapid scaling — much like spotting a rising current before it becomes a tidal wave.
