Streamlining and Strategic Divestments
As part of its reshaping efforts, Betclic will sell its 53.9% stake in Bet-at-home.com AG, a German online gaming firm, through a separate transaction. Details on that sale remain under wraps, but industry watchers say it aligns with Banijay’s intent to consolidate its focus on premium, scalable gaming assets.
Banijay emphasized that the merger will not only boost operational efficiency but also leverage cross-marketing potential across its vast entertainment portfolio — from television formats to live sports programming.
Regulatory Road Ahead
The acquisition is expected to close by mid-2026, pending regulatory approvals, including merger control and gambling authority reviews across multiple European jurisdictions.
Once finalized, the union of Banijay, Betclic, and Tipico will mark a seismic shift in the European gaming landscape — a fusion of media power, data-driven betting technology, and entertainment prowess set to challenge global gaming titans.
