Industry Shakeup: A Perfect Match for a Booming Sector
The acquisition merges two high-growth brands, positioning them to capitalize on the surging demand for zero-sugar, functional energy drinks.
With consumers increasingly favoring healthier, performance-driven beverages, Celsius and Alani Nu stand at the forefront of the industry’s transformation. The partnership is expected to accelerate Alani’s expansion into more retail spaces, further solidifying its presence alongside Celsius as a dominant force in the energy drink sector.
Legal Teams Steering the Deal
- Celsius is advised by: Freshfields US LLP, led by partners Sanjay Murti and Ethan Klingsberg.
- Alani’s co-founders, Katy and Haydn Schneider, are advised by: Cooley LLP, with partners Bill Roegge, Jamie Leigh, Stephanie Gentile, and Jeremy Morrison leading the counsel.
- Greenberg Traurig LLP represents Alani Nutrition.
With this game-changing deal, Celsius is not just acquiring a brand—it’s securing a stronghold in the lucrative functional beverage market, ensuring it remains a top contender in the evolving energy drink landscape.
