Chopra argued that the proposal has garnered support from an unusual coalition, including veterans’ groups, domestic violence prevention advocates, and national security experts. “The dangers of unfettered data brokering have united voices from across the spectrum,” he said.
CFPB Data Brokers Regulation : A Race Against Time
The rule enters a three-month public comment period but faces a precarious future. With the Biden administration nearing its end, incoming leadership under President-elect Donald Trump could shelve Chopra’s agenda. Calls to dismantle the CFPB, amplified by influential figures like Elon Musk, add further uncertainty.
For now, the CFPB is positioning its proposal as a necessary reform to protect Americans’ most sensitive data. “This step ensures that companies trafficking in our personal information face real consequences for endangering individuals and national security,” Chopra asserted.
Whether the CFPB’s ambitions survive the shifting political winds remains to be seen, but the draft rule has already ignited debate over the boundaries of privacy and corporate accountability.