Digital Deepfakes and Children’s Rights: How AI Technology Creates New Legal Vulnerabilities for Parents Who Share Online

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Unauthorized Merchandise Production

Stolen images of children can be manipulated and printed on apparel, accessories, and other merchandise. Entrepreneurs can profit from selling t-shirts, hoodies, and other items featuring children’s faces without obtaining parental permission or providing compensation.

Content Generation for Digital Platforms

AI-powered websites and applications increasingly rely on authentic-looking imagery to drive user engagement and revenue. Children’s photos provide fresh content that can be modified to create seemingly new images while maintaining realistic human features of the subject child.

AI Agent and Software Development

Similar to the Tony Robbins case, bad actors could develop AI chatbots or virtual assistants modeled after children’s appearances and mannerisms, creating deeply concerning applications that exploit children’s identities for commercial gain.

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Content Creation Industry Exploitation

The growing demand for “new” content in digital marketing creates incentives for content creators to harvest children’s images. As children grow and change, their evolving features provide ongoing opportunities for creating “unique” AI-generated variations that appear original while being based on stolen likenesses.