- Send cease and desist letters demanding removal
- File DMCA takedown notices with hosting platforms
- Pursue civil litigation under personality rights, privacy torts, or copyright infringement theories
- Report criminal activity to appropriate law enforcement agencies
- Contact state attorneys general who increasingly focus on digital privacy violations
Industry Response and Future Outlook
Technology companies are beginning to implement AI detection tools and content verification systems to identify when a child’s likeness is being used, but these measures often lag behind the sophistication of exploitation techniques. The legal system’s response will likely shape how AI companies handle training data and implement safeguards against unauthorized likeness exploitation.
Parents today face the challenging task of balancing family connection and sharing with protecting their children’s future privacy rights. The stakes of this balance have never been higher, as today’s innocent family photos could become tomorrow’s unauthorized commercial content.
The Tony Robbins case represents just the beginning of a legal battle that will define how personality rights and privacy protections evolve in the age of artificial intelligence. For parents, the lesson is clear: every shared photo creates potential future risks that current laws may not adequately address.
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