DOJ Lawsuit
The crux of the DOJ’s lawsuit revolves around Google’s purported monopolization of digital advertising technologies through what it terms “anticompetitive and exclusionary conduct.”
Attorney General Merrick B. Garland has accused Google of utilizing unlawful means to maintain dominance over crucial aspects of the digital advertising landscape, as outlined in documents filed with the court.
Filed in the U.S. District Court for the Eastern District of Virginia, the DOJ’s complaint alleges that Google exercises control over the entire “ad tech stack,” a collection of digital advertising tools vital to website publishers and advertisers alike.
The lawsuit also contends that Google’s stranglehold on these technologies stifle competition and innovation, ultimately harming consumers.
Doomed Case
Google, however, is not backing down without a fight. In its motion to dismiss, the company argues that the DOJ has failed to demonstrate Google’s control of at least 70 percent of the market, a threshold often used to establish monopoly status.
