Musk has previously teased X.com as a possible Twitter competitor. In August, Musk responded to a question asking if he’d launch his own site instead of buying Twitter by tweeting “X.com.”
X.com was originally an online bank co-founded by Musk in 1999. The company later merged with another online payment system and became PayPal. In 2017, Musk bought the domain name and relaunched the site.