Shareholder Approval Already Gaining Ground
The transaction has already gained traction with key stakeholders. The W.K. Kellogg Foundation Trust and the Gund Family, who together own 21.7% of WK Kellogg’s common stock, have agreed to vote in favor of the acquisition, the companies confirmed.
Pending shareholder and regulatory approvals, the deal is expected to close in the second half of 2025.
Meanwhile, Mars Eyes Kellanova
In a parallel food-industry development, Mars Inc. is in the process of acquiring Kellanova for $35.9 billion, including assumed debt — an acquisition that is still winding its way through regulatory hurdles.
A Sweet Future Ahead
Ferrero’s CEO Lapo Civiletti called the Kellogg acquisition a “meaningful addition” to Ferrero’s global ambitions.
“These complementary brands let us tap into more daily moments of consumption,” Civiletti said. “We’re excited about what’s ahead.”
With cereal now on the menu, Ferrero’s U.S. playbook is growing bolder — and breakfast may never be the same.
