FLORIDA — A New York woman has filed a proposed class action in federal court, accusing QR Joy Inc., the Florida-based maker of Fume vaping products, of deceptive labeling and unlawful marketing practices aimed at youth. The lawsuit claims the company misleads consumers by branding its vapes as containing “5% nicotine,” without context—masking the product’s true potency.
Plaintiff Hayley Amiel filed suit Friday in the U.S. District Court for the Southern District of Florida, alleging that the Fume vape’s nicotine strength is significantly higher than that of a typical combustible cigarette, despite branding that suggests otherwise.
The Fume vape lawsuit highlights public health risks associated with the high absorption rate of nicotine salts, the form of nicotine used in Fume products. The complaint cites scientific research showing that even a 3% nicotine salt concentration mirrors the strength of a cigarette—making Fume’s 5% label especially misleading to consumers, particularly those seeking a safer alternative or trying to quit smoking.
