Marketing to Teens and Regulatory Violations Alleged
Amiel further claims that QR Joy is deliberately courting youth demographics through its marketing. The suit points to social media content featuring young adults vaping in group settings and influencer partnerships popular among teens—despite federal law prohibiting vape sales to individuals under 21.
The Fume website’s age verification process was also called into question, with Amiel alleging that users are only required to click a confirmation banner with no further checks, making it easy for underage users to buy vapes online.
In addition, the lawsuit criticizes the company’s extensive lineup of flavored vape options, which Amiel says disproportionately appeal to younger users. The U.S. Food and Drug Administration (FDA) has not approved flavored vape products, and in many jurisdictions—including under federal law—such products are considered contraband.
Consumer Claims and Legal Representation
Amiel seeks to represent all U.S. consumers who purchased Fume vapes and is pursuing claims for violations of New York and other states’ consumer protection laws, as well as breach of warranty and unjust enrichment.
The case is Amiel v. QR Joy Inc. et al., case number 0:25-cv-6710, in the U.S. District Court for the Southern District of Florida.
Amiel is represented by Kim E. Richman of Richman Law and Policy, Christopher Leung of Leung Law PLLC, and Eric S. Medina of Medina Law Firm LLC. Counsel for QR Joy was not listed as of Monday, and representatives for both sides did not immediately respond to requests for comment.
