Building a Future Where AI Respects Creators
The partnership’s announcement followed the unveiling of new Getty and iStock apps, aimed at creative professionals across design, marketing, and enterprise sectors. The new tools will integrate seamlessly with Getty’s global content offerings, reflecting the company’s strategic pivot toward AI-compatible innovation.
While the financial specifics of the Perplexity deal remain undisclosed, Getty emphasized its role in promoting ethical AI usage. The partnership aims to “educate users on how to use licensed imagery legally,” a nod to the ongoing debate over intellectual property rights in the age of generative AI.
Voices from Both Sides
Nick Unsworth, Getty’s vice president of strategic development, said that collaborations like this one help AI platforms “increase the quality and accuracy of information delivered to consumers,” while underscoring the need for reliable attribution.
Meanwhile, Jessica Chan, Perplexity’s head of content and publisher partnerships, called the agreement a reflection of both companies’ shared vision — that “the future of AI-powered discovery requires respecting the creators behind the content.”
