What Lies Ahead
As the Getty merges with Perplexity deal moves forward, the pending Shutterstock merger remains in limbo, with the U.K. regulator setting an October 27 deadline for both firms to address antitrust concerns.
Advised by heavyweight law firms — Skadden Arps Slate Meagher & Flom LLP for Getty and White & Case LLP for Shutterstock — the companies maintain that the merger would expand content diversity and accelerate innovation in 3D and generative AI technologies.
Whether Getty’s new alliance with Perplexity will bolster or complicate its merger prospects remains to be seen. For now, the collaboration underscores a new chapter in the evolving relationship between AI innovation and creative ownership — one that could redefine the visual media landscape.
