Analysts Weigh the Impact
Truist Securities analyst C. Patrick Scholes said in June that while the real estate sales themselves were not expected to generate massive upside, completing them by the end of 2025 removes meaningful downside risk for Hyatt amid broader economic uncertainty.
“There was never certainty Hyatt could sell the assets, particularly during macro volatility,” Scholes said.
Analyst Michael Bellisario noted the transaction allows Hyatt to reset below-market franchise agreements to market terms, extend contracts and boost per-room management fees — especially at Hyatt Ziva and Hyatt Zilara resorts, which account for roughly 70% to 75% of Playa’s revenue, fees and EBITDA.
Executives Call It Transformative
“This closing is the culmination of a transformative transaction for Hyatt’s Inclusive Collection,” said Javier Águila, president of Hyatt’s Inclusive Collection, citing strong cultural alignment between Hyatt and Playa.
Newly appointed Tortuga CEO Leo Schlesinger called the deal a defining moment, positioning Tortuga as a scaled luxury beachfront platform across Mexico and the Caribbean and signaling deeper collaboration with Hyatt in the years ahead.
