“The completion of our acquisition of Courir is an exciting milestone for our complementary concepts strategy in Europe,” Schultz said. “This widens our customer appeal, adding a more female, fashion-conscious, and older customer base.”
JD Sports plans to fund the acquisition through cash and its existing credit facilities. Of the total €520 million, €195 million will be allocated to settling Courir’s outstanding debt.
JD Sports completes Courir acquisition : About Courir
Courir operates 323 stores, primarily in Europe, with additional locations in northwest Africa, the Middle East, and French overseas territories. Founded in France, Courir was majority-owned by Equistone Partners Europe, a private equity firm that acquired it in 2018 following its split from Groupe Go Sport SAS. The brand focuses on sneakers and training apparel.
Broader Implications
The acquisition strengthens JD Sports’ presence in Europe, where the company already operates more than 900 stores across 21 countries. The addition of Courir aligns with JD Sports’ strategy to diversify its offerings and target new customer demographics.
Legal Representation
Freshfields Bruckhaus Deringer LLP advised JD Sports on the deal, with a team led by antitrust and competition experts Alastair Chapman, Jérôme Philippe, and Simon Priddis. Counsel for Courir was not disclosed.
