Judge Signs Off on Avon Chapter 11 Plan, Paving Way for Talc Trust

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Avon’s $1.3B Debt and 386 Lawsuits

Avon filed for Chapter 11 protection in August 2024, citing $1.3 billion in debt and mounting legal pressure from 386 lawsuits alleging the company sold talc-based products in the U.S. before 2016 that caused serious injuries.

Adding to the upheaval, in December the bankruptcy court approved Avon’s $125 million sale to the Brazilian parent company of Natura & Co., further reshaping the cosmetics giant’s future.

What’s Next for Avon

With the Chapter 11 plan now confirmed, the newly established talc trust will become the focal point for claimants seeking compensation. The confirmation signals a significant shift in Avon’s long-running legal battle, giving the company a chance to emerge from bankruptcy while addressing decades-old liabilities.

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The cosmetics icon—once synonymous with door-to-door sales and pink Cadillacs—now faces its most delicate makeover yet: rebuilding trust with consumers and survivors while restructuring its business under new ownership.