“We are confident that under Patrick’s leadership, Kantar Media will continue to thrive and innovate in media measurement and analytics,” Nayyar said.
Background on Kantar Group
Kantar Group, a leading marketing data and analytics firm, is a portfolio company of Bain Capital. Advertising giant WPP sold a 60% stake in Kantar to Bain in 2019, valuing the company at $4 billion.
Kantar Media’s sale aligns with Kantar’s strategy to refine its focus and drive value in its core areas of expertise.
Advisers on the Deal
Kantar Group: Financially advised by J.P. Morgan and Jefferies.
HIG Capital: Morgan Stanley & Co. International served as lead financial adviser, with ING providing additional advisory services.
