How the Alleged Scheme Worked
According to the lawsuit, Coyote Land Holdings publicly admits to sourcing contact information from county assessor databases, which include property ownership records. The company’s CEO, Rylan Loader, even acknowledged during a YouTube interview that the firm pays a real estate software company, Launch Control, to distribute text messages to potential sellers.
Sawyers claims this system allowed Coyote Land to profit by offering cash deals at only 40% to 60% of a property’s true value, effectively capitalizing on unsuspecting or financially strained landowners.
The complaint highlights that Coyote’s offers often claim to cover “[real estate agent] commissions and closing costs,” but in reality, consumers receive far less than fair market value.
“When a consumer sells land to a company like Coyote Land Holdings, they are receiving a depreciated cash offer … meaning the consumer incurs a financial cost through that depreciated value,” Sawyers explained in the suit.