San Francisco, CA – Latham & Watkins LLP-advised growth equity firm VMG Partners announced today the successful closing of its sixth consumer-focused fund, securing $1 billion in investor commitments. The fund, VMG Partners VI LP, reached its target and hit its hard cap.
“We are humbled by the support of our returning and new limited partners, which enables us to continue collaborating with exceptional founders, operators, and the broader ecosystem,” said Robin Tsai, General Partner at VMG. “Across market cycles, we remain committed to what we do best — rolling up our sleeves to help founders build iconic brands that are reshaping the consumer experience.”
Founded in 2005 and headquartered in San Francisco, VMG Partners partners with entrepreneurs who are building transformative consumer brands and technologies. The firm focuses on investments in sectors such as beauty and personal care, food and beverage, health and wellness, pet, and technology. It specializes in creating successful partnerships that drive growth, mergers, and acquisitions.
Since its inception, VMG has invested in over 60 consumer brands, collaborating with prominent companies such as Kind Snacks, Drunk Elephant, and solidcore. Current portfolio companies include Afresh, Daily Harvest, Kosas, and ParcelLab, among others.
“We are driven by a mission to do good by the consumer ecosystem,” said Wayne Wu, General Partner at VMG. “We are grateful to our limited partners, many of whom have supported us from the beginning, for their continued strategic mentorship.”
The Latham & Watkins team advising VMG on this fundraise was led by partners Matthew Chase and Erin Bergey.
