Why this ruling reaches beyond coffee
The order tracks a growing trend: courts scrutinizing sweeping ESG claims when plaintiffs plausibly allege a disconnect between brand messaging and on-the-ground practices. In D.C., the CPPA’s liberal construction and its focus on consumer right to truthful information give plaintiffs leverage to test those disconnects at trial rather than being stopped at the courthouse door. That is precisely what happened here: “ORDERED that Defendant’s Motion to Dismiss is DENIED.”
🛑 It should be noted that the assertions in NCL’s lawsuit are merely allegations and have not been proven in a court of law.
