Part of a Broader Strategic Streamlining
The reorganization is the latest in a series of structural changes Liberty Mutual has undertaken since 2023 to improve profitability and operational efficiency.
In August 2023, the company created a new U.S. Retail Markets (USRM) segment, separating it from the former Global Retail Markets (GRM) structure. The move followed planned divestitures in Latin America and Western Europe. Retail Markets now focuses on personal lines and small commercial insurance, while Asia Retail Markets was shifted into the Global Risk Solutions (GRS) segment, which oversees large commercial, specialty, and reinsurance operations.
In 2024, Liberty Mutual consolidated its global commercial and specialty businesses under Liberty International Insurance to streamline operations across Asia Pacific, Europe, and Latin America.
The company has also divested several international operations to concentrate on markets with stronger long-term profitability prospects. Liberty Mutual sold its Latin American retail markets business to Talanx and its European retail markets business to Generali. In March 2025, Chubb Ltd. agreed to acquire Liberty Mutual’s Thailand and Vietnam operations (LMG Insurance Public Co.).
Additionally, Liberty Mutual announced plans to consolidate all personal lines products under the Liberty Mutual brand beginning in 2026. As part of that initiative, the Safeco Insurance brand—acquired in 2008 and long used for the independent agent channel—will be retired.
The latest restructuring continues Liberty Mutual’s broader effort to simplify its corporate structure, strengthen capital positioning, and sharpen its strategic focus on core markets.
