Meta Hit With $4B Class Action Over Facebook Ad Auction Overcharges

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Broader Ad Tech Scrutiny

Meta isn’t alone in facing scrutiny over digital ad practices. In November, Google was hit with a proposed multidistrict class action by advertisers alleging monopolization of ad tech tools. Google also faces litigation over its Real-Time Bidding auction system, which involves the sale of user data to advertisers in milliseconds.

Legal Counsel and Case Info

  • Iron Tribe Fitness is represented by Jonathan D. Uslaner, Avi Josefson, and Michael D. Blatchley of Bernstein Litowitz Berger & Grossmann LLP, and Robert E. Bishop and Frank Partnoy of Bishop Partnoy LLP.

  • Counsel for Meta was not immediately available.

The case is Iron Tribe Fitness v. Meta Platforms Inc., case number 3:25-cv-03281, in the U.S. District Court for the Northern District of California.